How ‘Made in Turkey’ became a badge of honour
In terms of metal ware, we are no longer content with just durability. That’s why the “Made in Turkey” label is reserved for products showcasing exemplary design, the highest quality and the latest technologies all at quality and affordable prices.
Moulding and shaping metals was one of the most crucial turning points of civilisation as we know it. The greatest advance of mankind after the Neolithic period was learning how to forge metals, copper and iron in particular. Humans acquired a material so durable, robust, and long-lasting that it still can’t be substituted today.
Metallurgy has been practised in Anatolia since 12th century BC, and this knowledge is kept alive in one of the most important industries of Turkey: ferrous and non-ferrous metals. The industry has four major components: aluminium products, copper products, iron and steel products, and metal ware. The ferrous and non-ferrous metals industry differs from iron and steel industry in that it is focused on the production of finished products, and not raw material input. This includes almost all the metal products we use in our daily lives, from pots and pans in the kitchen to metal pipes, from metal furniture to industrial kitchens, from ovens and stoves to copper wires.
Europe is the most important exports market
Turkey has powerful infrastructure and expert knowledge regarding production, employment and exports in the ferrous and non-ferrous metals industry. The industry achieved total exports of $6.2 billion in 2015. The industry exports mainly to European countries. The biggest export partner is Germany, at $809 million, followed by Italy at $384 million, Iraq at $309 million, France at $299 million, and the UK at $260 million. The food you receive in a restaurant for a lunch break anywhere in Europe is most probably prepared in pots or industrial kitchen units made in Turkey, and you can rely on their quality.
The power of design and technology
Let’s take a look at the product range of the industry: kitchenware, ovens, sinks, washbasins, tubs, cast products, scaffolding poles, aluminium profiles, wires, bars, panels from iron and steel; wires, bars, panels, sheets, alloys, and pipes from copper. In fact, most of the metal products we come across at some point in our lives. It is also important for Turkey to export such a production power to the most developed markets in the world, because these markets demand of high qual ity, high technology and good design. Hence, despite the decline of exports based on value because of the fall in raw material prices, exports to EU countries increased by 7 per cent. The average kilogramme price of industrial exports was $3.56 in 2015. This figure is important, as it is much higher than Turkey’s average; but the real secret to success is high-value-added production. The kitchenware industry in particular made substantial progress in this field. When you visit an international kitchenware exhibition, you can easily see this development, with dozens of Turkish stands boasting impressive technology and welldesigned wares. Thus, the kilogramme value of the exports in the kitchenware industry is much higher at $8.