You will see Turkey’s name on more and more electronic devices. From white goods to cables, from digital hardware to software, Turkey is a candidate to be one of the favourite actors of the new age.
Let’s confess, when there is a power outage we feel like we have lost one of our limbs; mobile phones have been a synthetic limb for people for some time now. Making coffee, chopping onions, washing clothes, talking to your mother who is miles away, having a business meeting in another city, learning if it will rain today… We are almost completely dependent on electrical or digital devices for all of these activities. We don’t even bother to read the tales of tech detox, because we love technology.
According to studies, Turkish people are some of the fastest to adopt, and largest consumers and lovers of digital technologies. This holds true not only for consumption, but also for production. Did you know that Turkey designs and manufactures its own unmanned aerial vehicles? That there are robot competitions at dozens of schools each year? Or, wait a minute, did you know that Turkey is one of the largest white goods industrialists of the world? Today, the umbrella organization of Turkish electronic manufacturers and exporters, Turkish Electro Technology Exporters’ Association (TET), has more than 7,500 members. Along with global companies who have chosen to invest in Turkey, there are also brands that were born in Turkey and became a global name.
$10.8 billion single-handedly
Turkey has achieved a total of $10.8 billion in exports last year in electronics, white goods, electricity generation and transmission equipment, and cables. As it stands, Turkey is one of the world’s export leaders. The highest export was from the electronics industry with $3 billion 139 million, followed by white goods with $3 billion 121 million, electricity generation and transmission equipment with $2 billion 737 million, and cable industries with $1 billion 710 million. Moreover, prominent countries in Turkey’s electronics exports are the most advanced markets of the globe. Turkey sells advanced and superior technology and provides aftersales services everywhere around the world, particularly in the European Union and US, and consumer satisfaction rates highly. Here are some examples… Brands such as Vestel, Arçelik, and BSH are some of the world leaders in white goods industries and they are at the top of the exports table. Brands such as Alstom Grid Energy Industries, Siemens, Schneider Electric, Turk Prysmian Cable, Atom Cable, and Nexans Turkey are among the companies that are building the future of Turkey both with the technology they produce and their export volumes. We could add many more examples to these.
Smart cluster approach in software
The industry has a broader vision. It aims to reach $150 billion in exports in 2023, the 100th anniversary of Turkey, and this figure is close to Turkey’s current total export volume. This will be achieved primarily by focusing on exporting higher-added value products. For example, software export, which has shown a tremendous development in the recent years.
Exporters have developed a new approach called Smart Cluster with three years of work, and they will use many innovative and dynamic methods such as ‘information contractors’, ‘coopetition’. The goal of this project is to create a cluster that will apply for large-scale global projects. Companies that are active in their sectors will come together and apply for large-scale global projects. Why? Because the information technologies sector constitutes 2.5 per cent of the global economy. The volume of this sector in Turkey is around $8 billion.