The logo and the motto have been designed delicately in order to explain the spirit of Turkey. The image should be simple though powerful as it should represent a depth in an easy way.
Turkey logo combines diverse patterns and motifs. Some old, some modern; each representing an era, a component of cultural heritage and spirit of Turkey that forms up the potential. Among all these, a certain pattern is prepotent, which constitutes the leitmotif.
Kufi calligraphy was derived from old Nabataean script, which is a close relative of modern day Arabic alphabet and took its name after Kufa, a city in Iraq, which was one of the cultural and scientific centers of early Islamic period.
Kufic calligraphy was widely used, beginning with early inscriptions of Quran, various examples of Kufic manuscripts remained to modern day. For a long period, kufi was the dominant script form especially for holy texts. Until about the 11th century it was the main script used to copy Qur'ans.
Thanks to its unique and aesthetical sight, Kufic script survived in decorations after falling out of favor for manuscripts. It even influenced western artists, and many imitations and derivations inspired by Kufic script were composed. Even a phenomenon called "Pseudo-Kufic" emerged, meaningless imitations of kufic letters were used and functioned as decorations. Perhaps the most astonishing example of this phenomenon is a coin from the time of King Offa, King of Mercia (England). It displays the Latin legend Offa Rex ("King Offa") between the pseudo-Kufic lines. Having a more convenient form for engraving when compared to cursive Arabic script, in Middle Ages Kufic calligraphy was mostly used on stone monuments and coins, including many Seljuk and early Ottoman samples.
Kufic art distinguishes itself with its characteristic high contrast between black and white, light and shadow, articulately making up sophisticated patterns with simple, geometric lines and corners. Square or geometric Kufic is a very simplified rectangular style of Kufic widely used for tiling. Remnants of buildings covered with tiles spelling names of god or surahs from Quran are very common, especially those built during Seljuk era.
Kufic form's reflections are clearly visible on new Turkey logo, consistent with its historical impact on Turkish decoration arts.
Kufic caligraphy promotes simplicity and sophistication in accordance. Its beauty lays within its form of contrast and depth. Thus, it was the accurate motif to explain Turkey, a country which harmonizes many contrasting layers.