Reading The Brand

The logo and the motto have been designed delicately in order to explain the spirit of Turkey. The image should be simple though powerful as it should represent a depth in an easy way.

Turkey logo combines diverse patterns and motifs. Some old, some modern; each representing an era, a component of cultural heritage and spirit of Turkey that forms up the potential. Among all these, a certain pattern is prepotent, which constitutes the leitmotif.

Kufi calligraphy was derived from old Nabataean script, which is a close relative of modern day Arabic alphabet and took its name after Kufa, a city in Iraq, which was one of the cultural and scientific centers of early Islamic period.

A human is more than a bunch of carbon atoms. A tree is not only leaves, branches and roots. An idea is not just a few words together and Turkey is not just earth, water and air. It's the spirit that lights the fire, binds the elements together, gives "meaning" to matter. Turkey, thanks to this spirit, is more than a country and its synergy does not only bestows success and determination upon itself. Instead all who shares the same spirit benefits from this inexhaustible dynamism. In Turkey, 2+2=5.
There is strong evidence that early agriculture first emerged in the history in Anatolia. The surplus led to the development of the first city-like settlements.Çatalhöyük, believed to be the first city in the world, was born out of the fertile soil of Anatolia. This meant growth and it was the main mechanism behind all of Anatolia's civilizations, from early Hittites to Ottomans. Today, Turkey seizes the same dynamism, growing bigger, combining the long tradition of growth with modern instruments.
Located between Europe and Asia, Turkey is literally the bridge between two cultural spheres. Having cultural motives and themes familiar with both regions, Turkey is the bilingual child of its vast and diverse history. Giving birth to the pioneers of civilization, Anatolia has also embraced populations and cultural diffusions, making it one of the most unique and rich basins. Civilization, like sun, travels from east to west, and Turkey is the country benefits most from the daylight.
Turkey has a diverse and colorful history, yet this does not mean it is just a coincidental mix of random colors. Each color in the landscape of Turkey is rightly placed and properly functioning. This is what distinguishes a well painted portrait from a waste of colors. Managed to assign a role to each color, Turkey represents the harmony of well cooperated and integrated diversity. Each cultural and historical motive plays its role in harmony, together forming up Turkey as a well composed area.

Kufic calligraphy was widely used, beginning with early inscriptions of Quran, various examples of Kufic manuscripts remained to modern day. For a long period, kufi was the dominant script form especially for holy texts. Until about the 11th century it was the main script used to copy Qur'ans.

Thanks to its unique and aesthetical sight, Kufic script survived in decorations after falling out of favor for manuscripts. It even influenced western artists, and many imitations and derivations inspired by Kufic script were composed. Even a phenomenon called "Pseudo-Kufic" emerged, meaningless imitations of kufic letters were used and functioned as decorations. Perhaps the most astonishing example of this phenomenon is a coin from the time of King Offa, King of Mercia (England). It displays the Latin legend Offa Rex ("King Offa") between the pseudo-Kufic lines. Having a more convenient form for engraving when compared to cursive Arabic script, in Middle Ages Kufic calligraphy was mostly used on stone monuments and coins, including many Seljuk and early Ottoman samples.

The currency were invented in Anatolia. The invention which can be considered to be the trigger for all the following inventions. More than once, world's most prominent thinkers, scholars and inventors worked in Anatolian libraries, royal palaces and madrassahs. Today, this heritage has been turned into a well guided and focused dynamism, and Turkey's innovative approach has already made Turkey the leading country in the region and still bears Turkey upwards to the top.
One might say, history of the world was born in Turkey. From the very first page of the history book, Turkey and its people have appeared as main protagonists frequently, and played key roles more than once. As an ever-active global player, Turkey never isolated itself from the rest of the world, never remained dull and deaf to the suffering, pain and concerns of the world. As Turkey internalized being an integrated part of the world, the World needs Turkey to become a whole.
Not only Mediterranean and Black Sea or European and Asian tectonic plates meet in Anatolia, Turkey is also the meeting place for the spirit and the mind, the emotion and the reason, the history and the future. Turkey served as a meeting point for ideas, beliefs and dreams from all over the world, today, upon the foundations of this potential, Turkey is going to be the meeting hub for businessmen, artists, sportsmen and thinkers of the world.
Turkey was founded with sense of togetherness. It inherited Roman wisdom, old Anatolian spirit, Mesopotamian craftsmanship, Central Asian dynamism and European innovative approach. Being aware of its very own foundations were laid with togetherness, Turkey embraces and integrates easily and eagerly. One would never be a foreigner in Turkey, its tradition summons all no matter who they are, as Rumi summoned people to join as one, centuries ago.

Kufic art distinguishes itself with its characteristic high contrast between black and white, light and shadow, articulately making up sophisticated patterns with simple, geometric lines and corners. Square or geometric Kufic is a very simplified rectangular style of Kufic widely used for tiling. Remnants of buildings covered with tiles spelling names of god or surahs from Quran are very common, especially those built during Seljuk era.

Kufic form's reflections are clearly visible on new Turkey logo, consistent with its historical impact on Turkish decoration arts.

Kufic caligraphy promotes simplicity and sophistication in accordance. Its beauty lays within its form of contrast and depth. Thus, it was the accurate motif to explain Turkey, a country which harmonizes many contrasting layers.